The NRL required an urgent connectivity solution to support a time-critical event activation. Traditional connectivity options could not be deployed quickly enough, and reliable internet access was essential to support interactive experiences and ensure a seamless event outcome.
With only a few hours available before the event, the NRL needed a fully configured, tested, and operational connectivity solution that could be deployed immediately and perform reliably in a high-demand environment. The solution also needed to be portable and suitable for future use across a variety of locations, including regional and remote areas.
When the NRL contacted imei at 1:00pm requesting an urgent connectivity solution, the imei team immediately mobilised. The Starlink Mobile Kit was configured, tested, validated, and delivered to the customer the same afternoon, allowing the service to be operational and event-ready by 4:00pm. The portable solution provided enterprise-grade connectivity in a rapidly deployable format, enabling the NRL to support event operations without delay.
The Starlink Mobile Kit performed successfully during the Rugby League World Cup launch event, supporting gaming stations throughout the day with no reported performance concerns. Following the event, the solution will be reused by the NRL's Football Operations team in regional locations, demonstrating its flexibility and value beyond the initial deployment.
Most importantly, the rapid response showcased the strength of the partnership between the NRL and imei. Faced with a last-minute challenge, the NRL was able to rely on imei's technical expertise, responsiveness, and customer-first approach to deliver a working solution within hours, ensuring the event proceeded successfully.
The National Rugby League (NRL) is Australia's premier rugby league organisation, overseeing elite competitions, representative football, community programs, and international events. The NRL supports millions of fans, participants, and stakeholders across Australia, New Zealand, and the Pacific region, while continuing to invest in innovation and technology to enhance the game at every level.
